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FINRA Rules

Scams Against FINRA Broker-Dealers

Mitch Atkins FINRAFINRA reports that there has been a steady increase in the number of incidents in which criminals attempt to scam broker-dealers and their clients.

FINRA says that one way crooks do this is that they target a legitimate broker-dealer by building a website that looks very similar to that of the broker-dealer’s or a registered representative’s site. They will then capture information the customer enters into that site and use it to defraud the investor.

FINRA has also reported that it has seen an increase in the number of instances in which a fraudster poses as a customer requesting funds from his or her account. In a typical example, the criminal will obtain information about the customer’s email account by hacking into the email. Then the criminal sends an email to the broker-dealer requesting that it wire funds to an account overseas, often urgently and often stating that he/she won’t be available for the next 8 hours because he/she is boarding an international flight. This is in hopes that the broker-dealer does not call to verify the transfer. And once these funds are wired, they are almost never recovered. Thieves sometimes also do this with requests for checks to be issued on the customer’s account.

Broker-dealers should ensure that their internal control procedures related to customer requests for funds are effective. Many broker-dealers require a telephone conversation with a customer for disbursement requests over a certain amount that are not being sent to the address of record. Further, during these conversations, customers are required to provide identifying information.  To prevent change of address scams where a crook asks to change the address and then requests a check, FINRA requires that broker-dealers take certain steps to ensure there are adequate controls around customer address change requests. Firms must sent notice of any change of address to the customer at the old address (and to the registered representative) on or before the 30th day after the date the firm received the notice of the change. Those requirements can be found in SEC Rule 17a-3(a)(17)(i)(B)(3) or just click here.

FINRA recommends that broker-dealers, “Immediately contact the SEC and FINRA” and “Report to the FBI” in the event that they believe that their professional identity is being employed in a scam. If your firm has been a victim of such an attack, visit FINRA’s page on Customer Information Protection for a checklist of steps to take.

If you have questions about internal financial controls, Mitch Atkins, FINRA’s former South Region Director has extensive experience in this area. Call Mitch Atkins, Principal at FirstMark Regulatory Solutions, at 561-948-6511.

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FINRA Rules

FINRA Broker-Dealer Business Continuity Planning

Subsequent to the events of 9/11, NASD developed the Rule 3500 series which was approved by the SEC on April 7, 2004. This series of rules was developed to require NASD members to develop and maintain emergency preparedness plans and procedures. Also, subsequent to hurricanes Katrina, Rita and Wilma which struck the mainland U.S. in 2005, NASD implemented requirements related to emergency contact information that must be maintained with FINRA through Rule 1160 and the FINRA Contact System.

Today, FINRA’s Rule 4370 covers Business Continuity Plans and Emergency Contact Information. FINRA requires each of its members to have procedures in place that are designed to ensure that the member is able to meet its obligations to customers, including other broker-dealers and counterparties. This plan must be maintained on a current basis, and should be updated whenever the broker-dealers operations change materially, but not less than annually. Many broker-dealers handle this as part of their annual review of supervisory controls.

FINRA allows members flexibility when it comes to designing their business continuity plans. However, Rule 4370 specifies certain minimum requirements including: data back-up and recovery, mission critical systems, financial and operational assessments, alternative methods of communicating with customers and employees, critical business constituent, bank and counter-party impact, regulatory reporting, communications with regulators, and how the broker-dealer will ensure that customers have prompt access to their funds and securities.

As with most requirements of this type, a member must have a written plan and it must be approved in writing by a member of senior management who is also a registered principal of the firm. Certain elements of the plan must be disclosed to customers at the time the account is opened and on any website maintained by the firm. FINRA requires that its members designate an emergency contact and that they maintain the currency of this contact information.

When an actual emergency happens, experience has shown that broker-dealers who have robust business continuity plans that are tested regularly will experience much less disruption than those who do not take this requirement seriously. A canned BCP that is not tailored to the firm’s operations will at best cause confusion during a real emergency, and at worst result in serious disruption, possible reputational damage and regulatory disciplinary action.

If you have questions about how a BCP may be best designed for your firm, Mitch Atkins, FINRA’s former South Region Director is now Principal at FirstMark Regulatory Solutions and can be reached by calling 561-948-6511.

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FINRA Rules

FINRA’s Catch All Rule

In discussing FINRA rules, one would be remiss to omit a discussion one of the simplest, yet most powerful rules in FINRA’s book – FINRA Rule 2010. This rule was formerly NASD Rule 2110 and before that was called Article III, Section 1 of the NASD Rules of Fair Practice. Yes, it literally was the first rule.

This rule is simply titled, “Standards of Commercial Honor and Principals of Trade.” And it literally reads one sentence, “A member, in the conduct of its business, shall observe high standards of commercial honor and just and equitable principals of trade.” This rule is sometimes referred to as FINRA’s “J and E” rule – for the “just and equitable” language that appears above. That’s it. One line. Simply put, it says do the right thing.

One need only look at the Monthly FINRA Disciplinary Actions to find that this rule is frequently cited. That is because FINRA’s practice is to cite this rule in virtually every case it brings. That is because it views a violation of any of its other rules as a violation of this one. And violation of other regulators’ rules can also be viewed by FINRA as a violation of its “J&E” rule. FINRA has been known to bring enforcement actions against individuals for any type of lying, cheating (literally test cheating), or stealing and to include this rule in those charged.

FINRA has said (in NASD Notice to Members 96-44) that, “it is inherent in and implied by the provisions of Rule 2110 [now 2010] that members and their associated persons shall not engage in communications with customers that constitute threats, intimidation, the use of profane or obscene language, or calling a person repeatedly on the telephone to annoy, abuse or harass the called party.”

And the fact is, FINRA wins the vast majority of the cases it brings, under this and other rules. So if you have been cited by FINRA for a violation of Rule 2010, consider that FINRA has broad authority under this rule to bring actions based on its members doing any number of bad things.

FirstMark Regulatory Solutions offers broker-dealer compliance consulting services. Call 561-948-6511 for help today.

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FINRA Rules

Reporting Certain Matters to FINRA

FINRA Rule 4530 (formerly Rule 3070) requires broker-dealers to report matters such as customer complaints, disclosure events and internal conclusions, among other things. Since 2011, the requirements of the old rule (3070) were incorporated into the new rule (4530) along with a few additional items.

The easy part of Rule 4530 is the reporting of quarterly and statistical information about customer complaints. Generally, the requirement is that any customer complaints received by a broker-dealer must be reported to FINRA by the 15th day of the month following the calendar quarter in which the compliant was received. And this requirement applies to written complaints. The complaints must be reported in the format FINRA specifies – electronically.

Another requirement of the rule is that broker-dealers must report certain specified events relating to its associated persons to FINRA no later than 30 calendar days after the employing broker-dealer knows (or should have known) about the event. The events requiring disclosure include generally serious issues such as a finding that an associated person has violated securities laws, been convicted of a felony, is a respondent in a securities arbitration involving an award exceeding $15,000, and many other items. The full list can be viewed here.

One of the more controversial aspects of the requirements can be found in Rule 4530(b). This is the section which requires reporting when a broker-dealer, “has reasonably concluded or reasonably should have concluded that an associated person of the member or the member itself has violated any securities-, insurance-, commodities-, financial- or investment-related laws, rules, regulations or standards of conduct of any domestic or foreign regulatory body or self-regulatory organization.” FINRA has said in the supplementary material to the rule that it only expects reporting of conduct that has “widespread or potential widespread impact” to the broker-dealer, its customers or the markets. It also requires reporting of conduct that arises from, “a material failure of the member’s systems, policies, or practices involving numerous customers, multiple errors or significant dollar amounts.” And for purposes of this reporting requirement, FINRA has stated that the rule applies only to situations where the member has “concluded or reasonably should have concluded on its own that violative conduct has occurred.” In other words, the requirement of paragraph (b) of the rule does not apply to findings by external bodies. Again, the full requirement can be viewed here.

Knowing what should be reported under paragraph (b) of this rule can be complicated. FINRA has issued a significant amount of guidance in this area. And importantly, FINRA expects that its members have developed written procedures about the reporting requirements and how these requirements are implemented given the organizational structure of the broker-dealer.

If you have questions about how FINRA rules may impact your broker-dealer’s operations, Mitch Atkins, FINRA’s former South Region Director is now Principal at FirstMark Regulatory Solutions and can be reached by calling 561-948-6511.

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FINRA Rules

FINRA’s Rules on Borrowing and Lending with Customers

FINRA Rule 3240 addresses the limited circumstances under which a registered person of a FINRA member may borrow money from (or lend money to) a customer. Generally speaking, this practice is a no-no. However, the rule permits borrowing or lending under the following circumstances:

  1. The broker-dealer must have written procedures that permit the borrowing and lending of money – as well as procedures on how it supervises that activity.
  2. The customer must be a member of the registered person’s immediate family;
  3. The customer is a financial institution engaged in the business of lending and is acting in that capacity;
  4. The customer and the registered person are both registered with the same broker-dealer (co-workers);
  5. The lending is based on a personal relationship with the customer – and that the personal relationship is what caused the loan, not the broker-dealer relationship; or,
  6. The lending arrangement is based on a business relationship outside the broker-customer relationship.

In addition to the information above, in order to enter into a lending or borrowing arrangement, the registered person must notify the employing broker-dealer (for circumstances outlined in items 4, 5, and 6 above) and the broker-dealer must pre-approve the arrangement in writing. For item 2 above, the employing firm’s procedures must indicate that the registered person does not have to notify the firm or receive its permission. For item 3 above, the same applies (procedures must indicate that the registered person does not have to notify the firm, etc.) as long as the loan has been made on commercial terms that the customer generally makes available to members of the public in similar circumstances (in other words, no special deals).

Lastly, in the rule, FINRA defines “immediate family” as parents, grandparents, mother or father-in-law, husband, wife, brother, sister, brother or sister-in-law, son or daugther-in-law, children, grandchildren, cousin, aunt, uncle, niece or nephew, and any person whom the registered person supports, directly or indirectly, to a material extent.

Broker-dealers must have procedures relating to this activity. While many prohibit borrowing and lending from customers altogether, they are required to institute reasonable policies and procedures to ensure compliance with the rule. Most employ an annual (or even quarterly) questionnaire or certification which is completed by the registered person. And there have been numerous instances of FINRA enforcement actions in which a registered person has falsely certified on these tools, thereby exacerbating a violation of this rule.

If you have questions about how FINRA rules may impact your broker-dealer’s operations, Mitch Atkins, FINRA’s former South Region Director is now Principal at FirstMark Regulatory Solutions and can be reached by calling 561-948-6511.

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FINRA Rules

Holding Customer Mail – FINRA Broker-Dealers

The holding of customer mail is generally frowned upon by regulators in the securities industry. This is because there have been many instances in which fraud and theft of customer funds has occurred and the perpetrator was able to prevent (or delay) the client’s discovery of the situation. In many instances where a theft of client funds has occurred, the perpetrator found a way to suppress the client’s statements of account. These statements are generally sent by a separate clearing broker or by the clearing unit of a brokerage firm. Having this statement redirected to the perpetrator’s office is one way to suppress it, and potentially alter it.

FINRA has a Rule which governs this activity – FINRA Rule 3150. This rule specifies the limited conditions in which a FINRA member may hold mail (i. e. customer statements and confirmations) for customers. The first circumstance is when the member receives written instructions from the customer requesting that mail be held for a specific time period. Any request for a hold mail time period over three (3) months must include an acceptable reason. FINRA has stated that “convenience” cannot be a reason for holding mail beyond three (3) months.

The reality is that some customers, particularly those who live in certain countries where security is a concern, have very legitimate reasons to request that their broker-dealer hold mail rather than send it to an address in their country.

If a FINRA member accepts such a request, it must contact the customer in writing and let them know of alternative methods of statement and confirmation delivery (e.g. email, online, etc.) so that the customer can monitor activity. The FINRA member must also obtain the customer’s confirmation that it has received this notice, and then must verify at what FINRA calls “reasonable intervals” that the hold mail instruction still is valid. Of course, the member holding the mail must have supervisory procedures designed to ensure that the mail is securely held and not used inappropriately.

If you have questions about how FINRA rules may impact your broker-dealer’s operations, Mitch Atkins, FINRA’s former South Region Director is now Principal at FirstMark Regulatory Solutions and can be reached by calling 561-948-6511.

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FINRA Rules

FINRA Rule 8210, Investigations and OTRs

One of the most powerful tools available to FINRA, Rule 8210, has received a fair amount of criticism from the industry. However, having a perspective from both sides is important to understanding the operation of this rule.

Because FINRA does not have the power to issue subpoenas to conduct its investigation, it must use other means to obtain information from its membership. That means is Rule 8210. By entering the securities industry (signing a Form U-4), a registered representative submits to the jurisdiction of FINRA and thus becomes subject to FINRA’s rules. FINRA retains this jurisdiction over a registered person for two years after the registered person has terminated their association with a broker-dealer. This two year period may be extended in some instances. For example, if the broker-dealer files an amendment to the representative’s Form U-5 (e.g. the representative becomes subject to an internal investigation or other item requiring a “yes” answer on the form) then FINRA’s jurisdiction extends two years from the date of that amendment. This allows FINRA time to investigate the issues surrounding the individual’s termination or events that occurred prior to termination. FINRA’s jurisdiction during this time period extends to the activities of the representative prior to termination from the last employing broker-dealer but does not extend to the activities during the two year period following that termination – the period while the registered representative was not associated with a broker-dealer.

Rule 8210 states that FINRA may request information from persons associated with broker-dealers in connection with an examination. This permits FINRA to require testimony from its associated persons and to compel the production of documents and other information. FINRA is permitted by Rule 8210 to serve an 8210 request on the last address reported to the CRD system, so it is important for representatives to keep their CRD address updated. The Rule permits FINRA broad authority to request information, including information that may be considered “personal” in nature such as cellular telephone bills, tax returns and personal bank statements. This is because these items may contain information necessary to complete an investigation.

Many have criticized this Rule. It certainly gives FINRA significant authority. And some complain that they believe FINRA oversteps that authority, either by asking for items that may seem unrelated to the investigation or asking for too much information (e.g. scope of email requests). However, without this rule FINRA would arguably have a difficult or impossible task in carrying out its regulatory responsibilities. Representatives should be aware that FINRA executives have stated in numerous instances that FINRA is willing to negotiate the scope and volume of information requested under Rule 8210. A well-reasoned argument often goes a long way in securing a negotiated production in terms of due dates and scope.

Mitch Atkins, FINRA’s former South Region Director has extensive experience with Rule 8210 requests, including the preparation of responses and negotiated production. Call Mitch Atkins, Principal of FirstMark Regulatory Solutions at 561-948-6511.

There are other ways that FINRA can assert jurisdiction, even if an individual never signed a Form U4. However, for purposes of this piece, we will leave it at this to keep it simple.

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FINRA Rules

FINRA Supervision Rule – Branch Office Inspections

FINRA recently held its South Region Compliance Seminar in Fort Lauderdale, Florida. One of the panels at the conference was titled, Branch Office Supervision. There were no surprises from this panel – branch supervision is a critical aspect of any supervisory system. And with the updates to FINRA’s Supervision Rule taking effect December 1, 2014, now is a good time to be discussing branch office supervision. What was clear from this discussion is that FINRA is moving more and more to a risk-based approach to supervising branch offices.

FINRA staff during the panel suggested that broker-dealers conduct a percentage of their branch office examinations on an unannounced basis. This is long supported by case law. FINRA staff also pointed out several characteristics of broker-dealers with effective branch office supervision programs, specifically:

1) inspections are tailored to the business conducted in that branch

2) these firms conduct a significant number of their branch office inspections on an unannounced basis

3) that branches are selected through a combination of random selection and risk-based analysis

4) that the frequency and intensity of the branch inspections is based on the risk posed by that branch

5) use senior branch examiners who understand the business and will challenge assumptions.

Clearly, the move in branch office examinations to a risk-ranking approach is what FINRA is expecting. So to the extent your branch inspection program uses solely a calendar-based approach to determining when inspections are conducted, it may be time to consider implementing a risk-raking approach to your branch offices. Mitch Atkins, Principal of FirstMark Regulatory Solutions, has worked with clients to re-design their branch office inspection programs in the past. Using internal data, firms can consider which data points indicate the greatest risk, and thus develop a ranking process for each branch office. This ranking process can drive the frequency and intensity of the branch office inspection program for the firm, resulting in more effective deployment of branch examination resources. FINRA and the SEC have stated that firms should also avoid using generic exam procedures for the branch office inspection and instead should develop procedures that are specific to risks noted in the particular office.

FINRA also discussed branch examination preparatory techniques. These included some enhanced diligence approaches such as searches for outside business activities through the appropriate state’s division of corporations website, Google searches and social media searches. FINRA reminded attendees that they should not simple rely on information that has been disclosed by associated persons in the branch office, but should instead seek independent verification through available public records searches, economic reality testing and other reliable methods.

Mitch Atkins, FINRA’s former Senior Vice President and Regional Director, has extensive experience with branch office inspection programs. As Principal of FirstMark Regulatory Solutions he can provide assistance in developing compliant branch office inspection programs. Contact Mitch Atkins at 561-948-6511.

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FINRA Rules

A FINRA Rule in a Nutshell

NASD Rule 3012 and FINRA Rule 3130


NASD Rule 3012(a)(1)(A) requires FINRA members to perform an annual test to verify that procedures are reasonably designed to achieve compliance with applicable securities laws and regulations, and with applicable FINRA/NASD rules. The review must take into account the activities in which the FINRA member and its associated persons and registered representatives engage. And, if the test indicates a need, FINRA requires that its members create additional supervisory procedures (or make amendments to existing procedures) as required based on the review. Following the test, FINRA requires that each member prepare a report that is provided to senior management detailing that member’s supervisory controls, the summary of the test results, any significant identified exceptions, and any additional or amended supervisory procedures created as a result of the test.

FINRA Regulatory Notice 14-10 outlined changes to FINRA’s Supervision Rule, and specifically, the requirements of new FINRA Rule 3110 which replaces NASD Rule 3010 effective December 1, 2014. Key changes include: paragraph (b)(6) of Rule 3110 which eliminates “heightened supervision” requirements and imposes a requirement to review conflicts, paragraph (d)(3)(B) of Rule 3110 which requires a review of transactions with a view toward detecting insider trading, requirements to investigate and document reviews thereof, and specific requirements for the annual report including the firm’s system of supervisory controls, summaries of test results, and details of any additional or amended procedures required. Also, in response to FINRA’s report on conflicts (October 2013), Rule 3110 requires firms to have procedures in place to identify and mitigate conflicts, particularly in the instance of branch office inspections and supervision of personnel also responsible for supervising others. New Supplementary Material 3110.03 impacts OSJ supervision and requires an “on-site” principal at each OSJ. Rule 3110(e) requires firms to justify, in writing, why a supervisor can or must supervise more than one OSJ (if applicable).


FINRA Rule 3130 requires, among other things, that the CEO certify annually that the FINRA member has procedures in place to maintain, review, test and modify written compliance policies and procedures reasonably designed to achieve compliance with applicable rules and regulations.
Many FINRA members utilize outside consultants to conduct the NASD Rule 3012 review so that the executives of the broker-dealer can rely on the report of the consultant in order to make the required certification under FINRA Rule 3130. These assessments are required by Rule 3012 to be conducted every 12 months, unlike the AML Independent Test which is required to be conducted on a calendar year basis.
Mitch Atkins, FINRA’s former South Region Director, has over 21 years of experience in working with broker-dealer supervisory systems, assessing compliance, and preparing reports. Contact Mitch Atkins by calling FirstMark Regulatory Solutions at 561-948-6511.